Carole Singer

It’s a simple question but the answer is anything but simple. Technically, headshots are tight framed portraits that focus attention on a person’s face. And that’s where many people think the story ends. Clients may simply ask for a professional headshot… ‘I just want to look professional’. But they haven’t fully thought through what a headshot is and what functions it performs. Close cropped, they provide detail and expression so communicate character, mood and intent. And this is important because a professional portrait isn’t simply a likeness, it is a marketing tool. It has an audience and a message. Whether it is a set of team photographs on a company website, your C.V., LinkedIn or even a dating website profile: your headshot has a job to do. This is where things start getting interesting for us and we'll share with you some information around purpose and how headshots can engage positive emotions. After reading this brief guide you'll know better about what kind of heads...